North American Sweepstakes Performance
Alexandre Tomic, founder of Alea, presented the company’s operational results across North America and Latin America during SBC Americas 2026. The discussion with Focus Gaming News outlines recent revenue figures and regional expansion strategies.The United States has become a primary growth driver for Alea, matching the scale of its largest market, Brazil. Sweepstakes operations generated €30.7m in gross gaming revenue during the first quarter of 2026, with monthly figures reaching approximately €13.4m by April. This segment now accounts for roughly 50% of platform activity, enabled by licensing structures that allow operators and providers to enter previously restricted territories.
Studio adoption has accelerated alongside this expansion, with Booming Games capturing an estimated 10% market share within two months of launch, a position comparable to Evolution.
Latin American Market Adaptation
Latin American operations require continuous adaptation to shifting regulatory and commercial conditions. Tomic emphasized that market success depends on cultural alignment rather than linguistic overlap, noting that Brazil’s Portuguese-speaking environment operates differently from Spanish-speaking regions. Alea addresses this by funding dedicated local teams to manage regional requirements.The SBC Americas conference provided a direct overview of these two territories, with the first day delivering strong engagement for the company. The event continues to serve as a primary industry gathering for North American and Latin American gaming operators.