Play'n GO has expanded its operations in Latin America by launching its game portfolio on the Betano platform in Colombia. The Swedish developer confirmed the partnership, which brings its content to one of the region's established regulated markets.
Partnership Details
Betano operates as a premium online sports betting and gaming brand under Kaizen Gaming. The new integration provides Colombian players access to the full Play'n GO library. The selection features established titles like Book of Dead and Reactoonz alongside newer premium content.
Strategic Expansion
The launch aligns with the developer's focus on regulated jurisdictions. Magnus Olsson, chief commercial officer of Play'n GO, highlighted the stability of the local market. "Colombia stands out as one of the most stable regulated markets in Latin America," Olsson said.
He added that Betano shares the studio's commitment to compliance and entertainment quality. The announcement was confirmed through a company press release.