SBC will host a practical artificial intelligence training session at its upcoming industry summit in Lisbon on Tuesday, September 29. The workshop operates under the Education+ programme and will be held at Sala Tejo within MEO Arena.
The session focuses on demonstrating how AI tools generate measurable business value while addressing associated operational risks. SBC chief executive officer Rasmus Sojmark noted that delegates will evaluate and experiment with the technology to acquire methods ready for immediate deployment.
Speaker Lineup and Training Format
The schedule includes presentations from Behshad Behzadi, chief product, technology and AI officer at Sportradar, Entain chief security officer Lluis Mora, and Betsson chief information and security officer Donald Tabone. The day concludes with an interactive module directed by Mayank Pachauri, founder and CEO of FalconDive.
Participants will design workflows and optimize outputs for marketing, customer relationship management and analytics functions. Each attendee will depart with a configured AI assistant prepared for direct integration into their company systems.
SBC recently confirmed that basketball executive Michael Jordan will deliver a leadership address at the same summit. Source: SBC