SBC Summit 2026 will host a leadership keynote on Tuesday, September 29 in Lisbon, featuring Michael Jordan, Carsten Koerl and Jason Robins. The session will examine the intersection of sports management, technology and betting markets.
Keynote Focus and Panel Details
Moderated by broadcaster Kirsty Gallacher, the panel titled "Leadership in Sports Business" will address the development of sports media, data analytics and fan engagement. Speakers will discuss how sports betting and igaming sectors operate in parallel, alongside strategies for scaling international operations and managing rapid market shifts.
Event Scope and Speaker Perspectives
SBC founder and CEO Rasmus Sojmark stated that the discussion "transcends our industry" and noted the participants have each altered sports and business engagement through distinct approaches. The summit expects to host more than 40,000 attendees representing betting, gaming, payments, marketing and technology fields. Specific session times and access details remain pending.
Source: SBC Summit press release.